Sandy:

Creative is a function of the brand message (sorry C-Team!).

Mariza:

The brand is king! :-)

Nadia:

The Brand determines the product or services, why not make it exceptional instead of optional.

Esme:

Brands will always outshine no-names and generics.

Lydia:

Visual consistency of the brand message is the first priority.

Warren:

Embracing the vehicle that will ultimately determine your departure and destination.

Frank:

Be true to the brand.

Johan:

The brand is always the message, a communication device of the idea and the dream.