We were a pure-blood, award-winning advertising agency, building brands and influencing customer perception for many, many years.
Then the big ‘Aha’ moment dropped from the sky. Too often we would see feet increase and call center volumes go up as the campaigns peaked. And the sale? well let's just say we expected more.
We realized that there was an enormous gap between what the brand promised…and what the brand employees were able to deliver in reality. Our clients realized it too.
So tough questions were asked in many boardrooms - Did the employees understand the brand we were putting out there? Not as much as was best for the brand. Did they care about the brand? Sometimes. Could they subsequently deliver on the brand promise we were selling? Mostly no.
One thing was crystal clear: It was time to get to work at the root of the brand...
It was time for real interventions – no more band-aids.
Internal branding? Bring it on!
If you do this right, it’s even more fun than advertising because real, tangible relationships come into the mix.
And here at Smokejumpers we do it right as rain. If we had to go all official, our description would read: internal brand activation and employee engagement agency.
But that’s as posh as you’ll ever hear us, because frankly we like to speak customer, not industry. So let’s just say that whatever you need to share with your employees, from a brand launch to sales training to safety awareness – this is where it happens.
We’ll start you out on the strategy side (one has to have a plan, right?) and then drill down into the plan’s details where perfection resides.
It’s all one stop. It’s simple. It’s the way it should be.